Hot Wheels Boost

The Challenge

Diversify an existing brands product line. What would it look like if Hot Wheels wasn’t just a toy, what if became an energy drink that embodies the playful and adventurous energy Hot Wheels provides.

The Solution

Creating three flavors of a Hot Wheels energy, Track Heat, Nitro Freeze and Pink Drift designing can wraps. Once the physical cans were produced, they were photographed for Instagram posts, an animated story ad as well as filming a short commercial to launch the product.